Book Review: Influence, the psychology of persuation by Robert B. Cialdini, ISBN 9780061241895

6 principles that direct human behavior:
• Consistency
• Reciprocation
• Social proof
• Authority
• Liking
• Scarcity

Fixed-action pattern

Trigger feature

"civilization advances by extending the number of operations we can perform without thinking about them" --- British philosopher Alfred North Whitehead